CHIEF CREATIVE OFFICER, GREY CANADA | GLOBAL ECD, GREY GLOBAL
I was born in Milan to an Italian theater actress and a Spanish cartoonist. At home, my mom often acted as a self-appointed ECD, killing my dad’s less accomplished cartoons during impromptu dinner “check-ins.” The fights that ensued taught me the unyielding nature of the creative process from an early age.
However, that did not deter me from enrolling at Sarah Lawrence College in New York and majoring in Literature/Writing. After graduation, I worked as an investigative journalist in Madrid. Two years later, I switched to advertising.
In the last 20 years, I’ve worked in five countries and three continents. I led the Santander Bank global account out of Ogilvy Madrid. Then I moved to South American, where I helped Circus Grey Peru and Grey Colombia become the most awarded agencies in their markets and the most awarded offices in the Grey global network. A process of cultural transformation in which we won critical regional accounts, such as Uber and Conmebol, and established Grey LATAM as the dominant global player it is today.
Those years shaped the way I lead creative teams now. I work with tight-knit groups of diverse, like-minded people who share one core belief—that creativity is a driver of growth. We put innovation, product design, and social strategy at the center of everything we do, and we rely on borderless collaboration to create conceptually charged storylines that infiltrate pop culture
I currently run global accounts out of New York, and I’ve recently taken on the added responsibility of CCO of Grey Canada. This dual role allows me to leverage talent from both sides of the border, and also to lead WPP multi-agency bespoke teams on new business pitches in APAC, Europe, and North America.